| How to Make YOUR Station #1! |
 |
 |
 |
|
Regardless of what anyone tells you, the FACT is that you could be giving away $20 bills to everyone on the street. Your air personalities could be the sharpest, funniest ones in the business. Your station could have the most coverage area of any other in your market. You could be programming the hottest, most popular music around. BUT if they can't remember your call letters, frequency, or identifier (i.e. Q105), they won't be able to write it down in their diaries, and the station that is most-remembered will be number one! Your competition plays similar music to you. They also have good air talent. But do they run jingles... and if so, are they memorable? Are YOU running jingles regularly... and are they memorable? What does it take to get YOUR station at the forefront of your listeners' minds? Give 'em a jingle! Jingles tingle the memory and shake up memories as fast as they are heard! It's no wonder we can't forget those famous Coca-Cola jingles. Whenever we walk down the soda aisle of the supermarket, guess which jingle usually comes to mind? And, assuming we enjoy Coca-Cola, won't that music playing in our heads remind us to buy some? Of course! The most successful companies use jingles in one form or another. But when you think of radio jingles, which ones work the very best? Just think of one, yourself! QUICK! Which radio station jingles came to mind? Those long, slogan-like ones? A cold, machine-like shotgun jingle? Or was it something like this..... Click here to hear it with a dial-up modem. Click here to hear it with your high-speed modem. Did you listen to it? Then you've just experienced the most memorable radio jingles of all time. The jingles that, combined with great music and personalities, helped propelled KHJ/Los Angeles from worst to first! KFRC in San Francisco, too! How about Boston's WRKO, and Windsor's CKLW? Legendary Program Director and Radio Consultant Bill Drake knew that just the music and air talent weren't enough. So, he used jingles. But not just any jingle.... he went directly to Johnny Mann! Johnny's full, rich orchestrations and fore-front singers made KHJ's call letters and frequency stand out... and they were # 1 in Los Angeles within just a few months! They beat out perennial winner KFWB. Just as David killed Goliath. With:
Your jocks repeating the station's call letters (or other identifier) before and after every piece of music played doesn't cut it. Why? They're not jingling! Their words don't stick out; the blend right in with the time, temperature, and the name of the music they're playing. Just like your competition! |